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  • Writer's pictureAmine Benembarek

The Power of Promotional Videos



Nothing captures attention and engages audiences quite like a compelling promotional video. With the rise of video consumption across various platforms, businesses are leveraging professional videography to boost brand recognition, drive traffic, and increase conversions. At Mercury Studios, we understand the impact that promotional videos can have on businesses of all sizes. We were tasked to shoot a fashion film for ELLE magazine to showcase a new bag by Burberry with Thailand’s superstar Bright as the main talent. The shoot would be taking place at the Instafamous hotel, The Mustang Blu. The challenge was huge as we were only given 2 hours to shoot the entire video! Therefore we carefully prepared beforehand by doing a location recce the previous day to determine where and how the actions would take place. Let's explore why other businesses should incorporate promotional videos into their marketing strategies as well.


Enhancing Brand Recognition:


Establishing and maintaining strong brand recognition is essential for businesses looking to stand out from the competition. A well-crafted promotional video serves as a powerful tool for achieving this goal by capturing the essence of your brand and conveying it to your target audience in a memorable way. Our fashion film created for Elle Magazine x Burberry, featuring the talented Actor/Model Bright, exemplifies the power of promotional videos in achieving this goal. Through strategic storytelling and visually captivating content, we had the opportunity to showcase not only the designs of Burberry but also the elegance and sophistication that goes with the Elle brand. By integrating their brand's colors, logos, and messaging seamlessly in the video, we created an immersive brand experience that resonates with viewers on a deeper level. This branding approach ensures that your promotional video becomes central to your brand identity, making it easier for consumers to recognize and remember your brand among a sea of competitors. As viewers engage with your video, they develop a stronger connection to your brand, leading to increased brand recall and loyalty over time. Ultimately, investing in a well-crafted promotional video is not just about creating a one-time marketing asset but about laying the foundation for long-term brand success and recognition.


Boosting SEO and Driving Traffic:


Using the power of promotional videos is essential for boosting search engine optimization (SEO) and driving organic traffic to your website. Studies have shown that websites featuring video content are more likely to attract visitors and keep them engaged, thereby improving overall search engine rankings. At Mercury Studios, our expertise in film production in Bangkok enables us to optimize promotional videos for search engines, ensuring maximum visibility and reach across various online platforms. By implementing a strategic and engaging video, we enhance the discoverability of brands, making it easier for potential customers to find and engage with them. Whether it's through YouTube, social media, or a company website, a well-tailored approach to video production is designed to drive targeted traffic and increase audience engagement, ultimately leading to improved brand visibility and conversion rates.



Tailored Marketing Solutions:


There's no one-size-fits-all solution when it comes to successful promotional videos! That's why creating them tailored to your brand is crucial. They delve into understanding your company's identity as well as identifying the intricacies of your target audience. The importance of location technical recce for a shoot can't be underestimated: it is crucial to visit the location beforehand to determine how the natural light will affect the setting and to gauge the need for artificial lighting setup. Additionally, finding suitable spaces for styling, makeup, hair, catering, and resting areas for the talent during shoots is essential for a smooth production process. Producers must also consider the complexity of productions involving major personalities, as they often require larger teams and more resources. Furthermore, it can safely be said the storyboard isn’t finalized until the location is visited, allowing for adjustments in angles and framings. In some cases, such as the shoot for Elle Magazine x Burberry with limited time for shooting, decisions on equipment and shooting methods needed to be made during pre-production. We opted to shoot everything on a gimbal to accommodate time constraints. Despite these challenges, having done a recce enabled the shoot to go smoothly within the allocated time. Bright graciously accepted creative input and contributed his ideas, showcasing the collaborative nature of our approach to video production. Whether it's a fashion film or a short film, at Mercury Studios, we make sure each video we create captures your brand's essence and delivers your message with accuracy. With a personalized approach to video production, your brand gains the power to not only shine but to excel.


Capturing Audience Attention:


In an era defined by rapid information consumption and short attention spans, grabbing and holding onto audience attention is a great challenge. A recce is also important to ensure that the planned shots can be executed without any obstacles impeding the shot and to discover new creative shots that may not have been apparent prior to visiting the location. For example, during our location scouting for our Elle Magazine x Burberry shoot, we identified a diaphanous area on the stairs landing that inspired a unique shot idea. We decided to shoot from the last floor down to the lower levels, capturing Bright walking along the handrail. Furthermore, we envisioned creating an effect by featuring two versions of him on each floor, requiring us to shoot on a tripod for precise masking in post-production. These ideas emerged only after physically exploring the location. Promotional videos provide an engaging and appealing storytelling medium that resonates with viewers. By leveraging a blend of captivating visuals and compelling audio, these videos have the power to capture the audience's attention and create a lasting impression in their minds.



Increasing Conversions:


At its core, the essence of marketing lies in its ability to drive conversions and yield tangible outcomes for businesses. Promotional videos emerge as an important tool in achieving this objective, demonstrating a remarkable capacity to spur action among viewers and significantly elevate conversion rates. Recent research emphasizes this effectiveness, revealing that the inclusion of video content on landing pages can amplify conversions by 80%. Harnessing the power of promotional videos empowers your brand, and forges genuine connections with audiences, inspiring them to take decisive action. Crafting compelling narratives that not only captivate viewers but also push them towards meaningful interactions with your brand, ultimately drives conversions and fuels business growth.


In summary, promotional videos offer a dynamic and cost-effective means for businesses to strengthen their online presence and achieve tangible results. They serve as powerful tools for captivating audiences, conveying brand messages effectively, and driving conversions. Whether you're a small startup or a well-established corporation, incorporating promotional videos into your marketing strategy can significantly enhance your brand's visibility and engagement levels. These videos have the potential to resonate with your audience on a deeper level, inspiring action and fostering brand loyalty. Take the first step towards harnessing the power of promotional videos for your business today and explore the numerous possibilities they offer in expanding your reach and achieving your marketing objectives!



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